MORES Pulse Now Detects Pride
Tracking six emotions, the free, expert-validated AI tool also presents results in a faster interface, with every chart downloadable in one click
Publication reveals how we created MORES Pulse and how to use it. Credit: MORES.
Publication reveals how we created MORES Pulse and how to use it. Credit: MORES.
MORES Pulse, the MORES project’s expert-validated AI tool that uncovers the moral-emotional tone of any text, now detects pride, a complex emotion. It joins the anger, fear, disgust, sadness, and joy that the tool already reveals. MORES also rebuilt the application around eight analysis views, up from three. Confidence scores, already shown sentence by sentence, now also cover the text as a whole. Every visualisation can be downloaded as an editable chart or as the raw scores behind it. This is the first major app update since MORES released Pulse a year ago today.
Unlike general-purpose AI tools, every emotion Pulse reports comes from a model that native-speaker researchers from MORES across Europe trained and checked by hand. As before, the tool remains free and requires no user registration. It is also private: Pulse does not retain, log, or reuse any user data. Learn more about the release and get access to updated resources below.
A Complex Emotion, Accurately Detected
Pride is one of the hardest emotions to isolate in political communication. Unlike anger or fear, it rarely appears as a single word or phrase. As MORES’s own glossary sets out, pride can be individual, group-based—where people attribute success to their group—or vicarious, felt on behalf of someone else’s achievement.
How pride is used across that range matters. It can motivate ethical, prosocial behaviour among politicians and citizens alike. Yet, some forms of group-based pride have also been linked to nationalism and xenophobia, even though pride’s precise role in shaping political identity is, by MORES’s own account, still scarcely researched.
With the update, users can now see at scale how politicians cultivate pride in political discourse. “And how that pride is mobilised to protect collective self-worth, sustain a sense of agency, and reinforce political loyalties,” says Gabriella Szabó, Senior Research Fellow at ELTE Centre for Social Sciences, who coordinated the research behind Pulse.
Detecting pride at scale required a model of its own. MORES developed a separate pride classifier, purpose-built for this update and trained alongside—but not merged into—Pulse’s original five-emotion model. Pride results appear in their own section, shown in purple in the app.
To reveal pride reliably, MORES’s native-speaker researchers trained and validated the new classifier using the same rigorous, human-supervised process applied to the tool’s original five emotions, across the same seven supported languages—Czech, English, French, German, Hungarian, Polish, and Slovak.
A Redesigned Interface, Built for Insight
The redesign hands more of the analytical work to charts and visualisations. Where the previous version returned three blocks of results, the interface now shows eight, each rendering faster than before and in a modern interface. Confidence is reported at two levels: a score on every sentence, and one for the analysis as a whole, so users can weigh a single finding against the overall reading of a text. Downloads are built for reuse: SVG keeps each chart editable at any size for publication, while CSV exports the underlying scores for reanalysis.
None of this changes what powers Pulse’s original model. The custom-built large language model developed by MORES researchers across Europe—trained on thousands of sentences from parliamentary texts and social media posts and validated by human experts—remains unchanged. “Many commercial models don’t have this expert validation behind them that ensures consistent and reproducible results every single time, a basic requirement in scientific research,” says Orsolya Ring, Senior Research Fellow at ELTE Centre for Social Sciences, who implemented the redesign. “Pulse does that.”
What has changed is how quickly and clearly that analysis reaches the people who rely on it: researchers, journalists, civil society organisations, and political decision-makers.
Learn more about how journalists, communication experts, policymakers, and citizens can use MORES Pulse here.
What’s Next
MORES will continue to expand Pulse’s capabilities as the project moves towards its closing conference in Brussels this December. Sign up to the project’s newsletter now for release notes and event invitations.
Try the New MORES Pulse Now
• MORES Pulse is available for free, with no registration required: https://mores-horizon.eu/toolkit/mores-pulse-ai
• Read the MORES Pulse Q&A.
• Access the MORES Pulse API.
• Help us improve MORES Pulse.
• Read a newsletter-featured interview about MORES Pulse with our team.
Read the Science on Pulse
Szabó, G., Ring, O., Patkós, V., & Boda, Z. (2026). Political emotionalization in large text corpora: detecting affective cues with MORESPulse and its scientific uses. Journal of Information Technology & Politics. https://doi.org/10.1080/19331681.2026.2716074
Szabó, G., Ring, O., Lipiński, A., & Beichelt, T. (2026). Protecting collective worth: pride in European Parliament campaigns in Germany, Hungary, and Poland. Frontiers in Political Science. https://openarchive.tk.mta.hu/669/
Szabó, G., Farkas, E., Ring, O., & Beichelt, T. (2026). Rage to reach: Anger as a political resource for newcomer parties—Facebook communication of German and Hungarian parties and politicians during the 2019 and 2024 European parliamentary campaigns. Communications. https://openarchive.tk.mta.hu/667/
State of the Debate
Stay informed about the role of emotions, values, and identity in shaping democracy and politics today. Subscribe to the MORES Newsletter for news on Pulse, upcoming tools and research, and event invitations—including MORES's joint closing conference with PROTEMO and PLEDGE, EU-funded projects also investigating the role of emotions in politics, taking place in Brussels in December 2026.